Working on Elevate Super Premium Pet Food was an amazing opportunity. Elevate was a dog food brand that would be sold in boutique pet food shops. The creative direction was to have dog food that was “Elevated” above the competition, so mountains, topographic maps, and national parks all came up with the development of the brand. Each food flavor represented a different National Park and they came in both kibble and canned dog food. The Elevate packaging brand received an American In-House Design Award from Graphic Design USA.